Frank & Fame

PROJECT

AMSTEL at heart

BRAND

AMSTEL

YEAR

2019

DEPLOYMENT

TVC | OOH | Digital Campaign

AMSTEL at heart

Sometimes, all a brand should do is just show what it’s really made of; its genuine heart.

That’s why we dug deep into AMSTEL as a product and as a brand. What we found there is authenticity; portrayed in the faces of the farmers who produce AMSTEL’s barley. And we decided to let their voice be heard… loud, clear, whole-hearted. That’s the way we like AMSTEL.