PROJECT
Paxamas
BRAND
Karamolegos
YEAR
2018
DEPLOYMENT
TVC
In Search of Memory
Brands do have a personality. Sometimes, they also have a person behind the personality. Sometimes, that’s all you have to communicate.
Featuring the narration of the brand’s owner, the spot traveled the audience to his memories. Those memories gave to a new product all the credentials it needed for an impactful launch.