Frank & Fame

PROJECT

The Story of the Little One

BRAND

KFC

YEAR

2020

DEPLOYMENT

Digital Campaign 

Finger Lickin’ Good

If you want to build your brand image, you have to be true. If you have to do it in the digital world, you have to have more than that… How about some Finger storytelling?
Despite its worldwide renowned fame, KFC’s iconic tagline “finger lickin’ good” as well as its ballsy brand character are unknown to Greeks. In an attempt to “wake up” those assets in Greece and transform the “sweet American grandpa” – as Greek perception has it – to a cool guy you’d hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative… is where the Story of the Little One begins.