PROJECT
The Story of the Little One
BRAND
KFC
YEAR
2020
DEPLOYMENT
Digital Campaign
Finger Lickin’ Good
If you want to build your brand image, you have to be true. If you have to do it in the digital world, you have to have more than that… How about some Finger storytelling?
Despite its worldwide renowned fame, KFC’s iconic tagline “finger lickin’ good” as well as its ballsy brand character are unknown to Greeks. In an attempt to “wake up” those assets in Greece and transform the “sweet American grandpa” – as Greek perception has it – to a cool guy you’d hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative… is where the Story of the Little One begins.