So many things to say about the Athens city experience, so little time to grab your viewers’ attention. Can one fit all?
With the objective to introduce European travelers to the realm of the Athenian experience and to promote the city as a destination rather than a transit to the infamous Greek islands, TIA brought on the challenge: Show me the experience! The task was hard; the attention span of the contemporary consumer in the digital environment is short, but each moment in this city is loaded with various experiences. And this is exactly where the idea lies. We created one-shot-snippets, revealing various layers of experiences hidden in every moment. The result made us proud; not only metric-wise, but also because actually more people booked the tickets to experience Athens, our city of endless stories.