PROJECT
Chorefti
BRAND
Chrisi Zimi
YEAR
2019
DEPLOYMENT
TVC | OOH | Social Media
Dancing to Tradition
Or: How a product asset becomes a memorable brand name, which becomes the base of communication. Launch awareness: onwards and upwards!
Launching a new pie is not a petty task in the Greek cluttered pie segment. Unless you come up with a name that praises the traditional pie-making process and inspires a Greek-to-the-heart communication, orchestrated by a traditional song that tunes our collective memory.
Just in case you want to see more on the project…
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