PROJECT
AMSTEL who?
BRAND
AMSTEL
YEAR
2016
DEPLOYMENT
TVC | OOH | Digital Campaign
AMSTEL who?
Established brands need to tackle the changes, ride the trends, become the “cool uncle”. Or not.
Maybe all they should do is to act out their prestige with a dash of fresh self-sarcasm and a campaign line that becomes viral in real life, to overturn a long and steady drop of sales just in one year. The two-year “Poia Amstel” campaign managed a lot: to bring to life two beloved anti- heroes; to twist around the established status for the AMSTEL brand; to connect with the younger audience we aimed for; to win a lot of creative awards; to increase sales. And that’s the way we liked it.
Just in case you want to see more on the project…