PROJECT
Ζεϊμπέκικο ΙΙ
BRAND
ΑΜΣΤΕΛ
YEAR
2023
DEPLOYMENT
ΑΜΣΤΕΛ youtube & amstelmusic.gr
With a brand essence that motivates people to fill life up with soul and an iconic Greek song that accompanies its campaigns, ΑΜΣΤΕΛ decided to turn “soul overflow” to an actual experience for the consumers and a purposeful action for musicians. A timeless brand signs off the re-make of a timeless song and creates a soul overflowing audiovisual piece of content that motivates the audience to support young musicians. Music is the language of the soul and ΑΜΣΤΕΛ becomes the enabler to let it overflow at amstelmusic.gr