PROJECT
ION Almond
BRAND
ION
YEAR
2013
DEPLOYMENT
TVC
ION Almond
The “national” candy bar we’ve all grown up with is not just a candy, but a reference to our collective safe place: our childhood.
All the things you would do for a chocolate; a story of retrophilia, a sweet aftertaste of the childhood innocence, an ode to the product. That’s the recipe of an everlasting love between communication and brand.