PROJECT
Η ΕΜΠΝΕΥΣΗ ΕΙΝΑΙ ΣΤΟΝ ΤΟΠΟ ΜΑΣ
BRAND
KARAMOLEGOS
YEAR
2023
DEPLOYMENT
TV, SoMe
Sourdough: a sweet story in time and space. Just like Karamolegkos drew inspiration from timeless local recipes to bring a new bread proposition on the shelf, we drew inspiration from the merge of tradition and contemporaneity, the kneading of each Greek place with its tastes, and the stories carried across generations through sourdough. To proudly present Greece… its own bread.
Just in case you want to see more on the project…