PROJECT
ΟΥΤΕ ΜΙΑ ΜΕΡΑ
BRAND
KARAMOLEGOS
YEAR
2023
DEPLOYMENT
TV, SoMe
How do you stand out in a commoditized market, in a highly challenging inflation era? You invest in the brand’s and the product’s emotional power, you highlight the truth behind both. In the Karamolegkos case, this truth is simple: behind every piece of toasted bread that’s being offered, you can find love.