PROJECT
AMSTEL at heart
BRAND
AMSTEL
YEAR
2019
DEPLOYMENT
TVC | OOH | Digital Campaign
AMSTEL at heart
Sometimes, all a brand should do is just show what it’s really made of; its genuine heart.
That’s why we dug deep into AMSTEL as a product and as a brand. What we found there is authenticity; portrayed in the faces of the farmers who produce AMSTEL’s barley. And we decided to let their voice be heard… loud, clear, whole-hearted. That’s the way we like AMSTEL.