PROJECT
Action Diesel
BRAND
AVIN
YEAR
2019
DEPLOYMENT
TVC
This is #not a car commercial
Premium fuel is a non-consumer-friendly product to communicate. That’s why, instead, we advertised a more eye-catchy one: the car.
Dealing with concepts such as high cetane number and injector-cleaning capability can be mind-boggling. So instead, we used the semantics of a car ad to drive the audience all the way to the good news: Wanna feel like driving a new car? Good fuel can fuel that feeling.