PROJECT
Inner Machine
BRAND
CYCLON
YEAR
2019
DEPLOYMENT
TVC | PRINT
Engine within an engine
The lubricant lingo may be quite incomprehensible to the wider consumer audience. So, we “translated” it to consumer terms.
While technology advancements in the lubricant world make Cyclon lubricants the car’s most valuable allies, it’s hard to communicate such perplexed technology. However, there is one item of advanced technology everyone can recognise: the engine. Based on this easy-to-grasp concept, we educate the audience by inviting them to really “see” what’s inside the Magma and Granit lubricants: an engine running impeccably within the car’s engine
Just in case you want to see more on the project…
