Frank & Fame

PROJECT

#Innovation_Nation


BRAND

Endeavor Greece


YEAR

2024


DEPLOYMENT

Digital, Social Media, OOH


Endeavor Greece

Greece is a country with picturesque landscapes, rich history and hospitable people. But there is also an invisible side of this place, just as charming as the one most people already know: Greece as an #Innovation_nation.

The clever mechanisms that led to epic war victories, the innovative objects and inexplicably advanced tools created by the Greeks thousands of years ago prove that Greece was not only the birthplace of culture and civilization but also of innovative ideas that influenced the entire world.

In Endeavor’s new campaign, the most famous artefacts of antiquity are cleverly connected to the technology of today. It’s a smart tech twist that suggests that innovation has always been in the Greeks’ DNA. The purpose of the campaign is to gather at innovationnation.gr, all the necessary supplies and incentives that one needs to choose Greece as his next professional (and not only) destination.

Just in case you want to see more on the project…