FAGE

While #cottagecheese seems to be having a moment on social media (36K posts and 1.5B views globally on TikTok), Flair seizes the opportunity to hack the cottage cheese hype and reintroduce itself to the Greek market as cool and indulgent, always within the framework of a well-being lifestyle.

Because Flair isn’t yet another component of a recipe, but the ultimate taste unifier. It’s the ingredient that binds all of a dish’s ingredients together, elevating it to the ultimate “flavor that unites flavors” (Η γεύση που ενώνει τις γεύσεις).

The creative idea is developed into three new TV spots focusing on various meals of the day where Flair takes center stage (breakfast/snack, salad, lunch), transforming them into modern tongue twisters and a true feast of flavors.

Time to Flair it up!