PROJECT
Calorie Count
BRAND
Heineken Light
YEAR
2018
DEPLOYMENT
Digital Campaign | OOH
Calorie Count
Launching a light beer in the digital environment calls for a strong ambassador with acute physical presence.
Enter Christos Mastoras, a singer with a flair of humor, who wouldn’t mind some self-trolling to bring out the low-calory USP and the witty brand character.Just in case you want to see more on the project…