Frank & Fame

PROJECT

New Corporate Campaign

BRAND

EPSA

YEAR

2024

DEPLOYMENT

TVC, Digital, Social Media, Radio

EPSA

On its 100th anniversary EPSA is reintroducing itself to the Greek audience and revealing its fruity and playful personality through four new TVCs.

In each of these, the three letters of EPSA (ΕΨΑ) form an original story of three words, which serves as a statement of the brand.

Vibrant colors, fresh people and atmospheric sets compose a world of magical realism, visually capturing the brand’s new slogan: “Enjoyment outside the box.” (“Απόλαυση έξω από το κουτί.”)

Just in case you want to see more on the project…