PROJECT
incharge γεννιέσαι, δε γίνεσαι.
BRAND
incharge
YEAR
2024
DEPLOYMENT
Digital, Social Media, Print
incharge
Some people are born in charge. People that are inherently responsible and reliable, pioneers, solution-oriented individuals.
These are the heroes introduced by the new incharge digital campaign. A businessman with his colleague, on their way to a work trip and an empowered multitasker mom with her children, returning from a family trip.
Through the different campaign assets, our heroes take us onboard on a journey of in-charge characters, electric cars and fun quirks.