PROJECT
Chocofreta
BRAND
ION
YEAR
2013
DEPLOYMENT
TVC
Chocofreta
A classic-al approach for one of the great classics of the Greek confectionery market. The beloved Chocofreta deserved a majestic approach. And it got it.
Instead of trying to “refresh” the image of a love brand, we celebrated its beloved qualities through a classical jingle, meant to remind the insights to the older audience while introducing its all-time-classic melody to the younger ones.