PROJECT
Patience is key
BRAND
Karamolegos
YEAR
2020
DEPLOYMENT
TVC
Patience is key
Sometimes, the amount of care that is put to a product is what makes it stand out.
In the case of Karamolegos, care is translated into waiting, and waiting… then waiting some more; patience is key to creating the Karamolegos sourdough starter, which is left to mature for 56 hours, to give the bread its perfect taste and texture.The three renowned chefs and taste experts are back on stage to pay respect to Karamolegos’ patience and expertise.