PROJECT
The Chefs
BRAND
Karamolegos
YEAR
2019
DEPLOYMENT
TVC
The Chef Test
Three chefs. One bread brand aiming at fast sales increase. The differentiating point: the momentum.
Just before the launch of the most successful Master Chef season, we launched a spot featuring the chefs hosting it. Just before judging every contestant’s plate, it was good to see them give the perfect 10 to our product.