PROJECT
The Greek Summer State of Mind
BRAND
Marketing Greece
YEAR
2020
DEPLOYMENT
TVC / Digital
Our State of Mind
Summer 2020. Tourism is at a halt, due to Covid restrictions. The challenge for Marketing Greece is to communicate Greece as the ideal destination and create anticipation, but… without calling visitors to travel.
Luckily, Greek Summer is much more than the beaches, the landscape and the food. It is a mindset, it is a feeling, it is a set of intangible assets that cannot be confined within physical borders.So, we decided to take Greece to them. Wherever they may be.