Frank & Fame

PROJECT

Go For More – Pink


BRAND

NBG – Go For More


YEAR

2024


DEPLOYMENT

TVC, Digital, Social Media, Outdoor, Print, Radio, 360




Go For More – Pink

We are rocking this “pink”! GO FOR MORE is re-introduced as the only bank-wide loyalty program. The campaign highlights the pink color of the logo and gives the sound “pink” a leading role, replacing every product, experience or banking transaction that makes us gain points.

The creative concept is deployed in 4 TV spots that highlight all these daily moments that are filled with reward. From a meal with friends, to paying the rent or buying a dress, every transaction is now an opportunity to earn or redeem GO FOR MORE points!