Atrial fibrillation awareness campaign
TVC, Radiο, Digital, Social Media, Outdoor, Print
To live as we truly desire, we should listen to our heart. However, do we truly know how to listen to our heart?
As we wanted to emphasize on the value of literally listening to our heart, we created an awareness campaign on the Atrial Fibrillation, where with symbols, we educate the audience about the importance of feeling our heartbeat.
With the main key element of two joined fingers, the main characteristic of palpating the heartbeat accompanied with a strong message, we created our own training symbol for the Atrial Fibrillation.