Plaisio

For this year’s Black Friday at Plaisio, we’ve crafted a campaign that cuts through the clutter and captivates the audience. Inspired by the unforgettable energy of the 00s and the iconic song Freestyler, with its popular “rock the microphone” line—fondly remembered as “Waka-maka-fon” in Greece—we created the ultimate word to describe the amazing offers and services provided by Plaisio. After all, we should know better; we made everyone say “Kalinoches” with last year’s campaign. Combining nostalgia, humor, and stunning cinematography with compelling offers for Gen X, Millennials, and Gen Z—who can’t help but turn their heads when they hear the beat—this time, our goal is to make everyone sing “Waka-maka-fon” and instantly think of Plaisio.
With targeted ATL campaigns and a peak of promotions on Black Friday, our approach aims to bring excitement and engagement to every touchpoint.