Black Friday – Black Frider
TVC, Digital, Social Media, In-store
Another Black Friday, another need to stand out of the promo clutter, another chance to build emotional connection with the audience. Once again, we drew inspiration from the pop culture references that made us, to talk to the hearts of millennial and GenX consumers. It was time for the Knight Rider, a major nostalgia icon of the 80s, to drive all the way to our screens and stores and the Black Frider. Right here, right now, to prove that Plaisio is alert throughout touchpoints to make this Black Friday seamless and exciting.