Plaisio

Black Friday at Plaisio, the top technology destination. With the objective to showcase the hard work behind the impeccable service, we created a “Plaisio backstage” campaign. Yes? No. That wouldn’t be enough. So, we revisited an iconic 90s song that hit our target audience’s soft spot and communicated the way we feel about Black Friday: Ecstasy. Was that enough? No. We signed the “nostalgia stamp” with a classic Greek meme to connect the whole thing with Plaisio’s round logo. And yes, it was enough. We all love Black Friday, but we love more the brand that knows how to use pop culture.