Frank & Fame

PROJECT

Let’s go!

BRAND

ΑΜΣΤΕΛ

YEAR

2024

DEPLOYMENT

TVC, Digital, Social Media, Radio, 360

ΑΜΣΤΕΛ

In a permacrisis era, people actively seek for emotional outlets of optimism & joy. They ‘’just want to feel something, to feel alive’’. So, they put experiences, over materials. That’s why when they go out, they prefer spending quality time, reconnecting with the world and each other. They need a good time, something meaningful, something they will remember.

AMSTEL is already there, by providing unique moments & experiences that make the soul overflow, from family tables, to live concerts.

Because the moments we forgot everything, are the ones we’ll always remember.