PROJECT
#MenoumeSpiti
BRAND
Ελληνική Κυβέρνηση
YEAR
2020
DEPLOYMENT
TVC
#MenoumeSpiti
We always need to be reminded of what keeps us together. But what happens, when what is keeping us united is actually being separated?
In an informational video that was launched a few days before the first austere Spring ’20 lockdown, we urgently needed to stress the seriousness of the situation and set the tone for upcoming restrictions. Our goal was to inform without spreading fear, to educate without dictating, and to persuade the high-risk elderly citizens to stay home. Spyros Papadopoulos was the right person to check all the points, plus one: to turn hygiene instructions – such as the “meticulous hand washing” -into viral phrases of… everyday use..